Studio | looksmatter™ studio

Where brands and ideas take form.

What We Do

looksmatter™ is an insights-driven creative studio that solves business challenges through modern brand expressions. By leveraging data, trends, and insights, we create compelling strategies that resonate with audiences, build immersive brand worlds, and set the stage for successful implementation.

We believe the future of successful brands lies in the art of world-building—the process of creating a comprehensive and immersive brand ecosystem that extends beyond traditional marketing elements to captivate today’s modern consumer.

Whether building from the ground up or transforming legacy brands, we combine emotional storytelling, intelligent design, and cultural insights to bring creative vision to life. Our goal is to empower our partners to advance their business by forming a deeper connection with their world.

Our Services

We craft strategies and bring them to life.

Brand Identity

Develop a cohesive visual and written framework that defines look, feel, and voice.

Creative Direction

Strategic vision and execution to shape aesthetic, messaging, and experience across all touchpoints.

Digital Design

Create visually compelling and functional experiences across digital platforms.

Graphic Design

Translate ideas into impactful visuals through layout, typography, and composition across print and digital formats.

Packaging

Create standout, brand-driven designs that elevate shelf appeal and unboxing experiences.

Social Media

Crafting strategic approach and content to connect with audiences.

Strategy

Building frameworks for brand storytelling, content pillars and tone of voice.

Web Design

Design intuitive, visually engaging websites that blend usability with brand storytelling.

Our Process

Laying the groundwork

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We listen deeply to our clients to understand their business and work with them to establish a vision that's reflective of their objectives while solving their problems.

Building core strengths

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Informed by our discovery phase, we explore a variety of universes in which their brand can exist. Through a collaborative process of creation and refinement, we begin to bring the vision to life.

Drilling down ‘till the end

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In the last phase, we drill down to finalize the perfect direction and deliver our clients a fully-formed brand that helps them leave their mark on the world.

Selected Clients

1 Hotels

AirBnB

Avant Gardner

BBC

Boston Consulting Group

Cadillac

Department of Sanitation NY

Frieze

Fotografiska

Genesis

1 Hotels

AirBnB

Avant Gardner

BBC

Boston Consulting Group

Cadillac

Department of Sanitation NY

Frieze

Fotografiska

Genesis

The Talent

Adrian Marica

Founder

+46 76-277 33 83

adrianmarica@pm.me

Stockholm, Sweden

Adrian is a Brand and Creative Leader whose career is built on the belief that design thinking can be one of the most powerful tools for progress. By combining brand development, design systems, big picture thinking, research and cultural savviness, Adrian creates original experiences, environments and products for discerning, global audiences.

Throughout his tenure at NeueHouse and Fotografiska International, Adrian led transformative projects that reflected his personal interest in design as a tool to continuously position the brands as a leader in culture, creativity and community. Prior, he worked at McCann Group alongside a team of award-winning designers, architects and strategists to create brand experiences in the built environment. He holds over 10 years of experience in both building brands from the ground up and transforming legacy brands across the creative class including Lincoln, Cadillac House, Interview Magazine, Mr. Porter and TED.

Got a project idea?

Let's talk.

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