where brands and ideas take form.
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what I do
looksmatter™ is an insights-driven creative studio that solves business challenges through modern brand expressions. by leveraging data, trends, and insights, I create compelling strategies that resonate with audiences, build immersive brand worlds, and set the stage for successful implementation.
I believe the future of successful brands lies in the art of world-building. the process of creating a comprehensive and immersive brand ecosystem that extends beyond traditional marketing elements to captivate today’s modern consumer.
whether building from the ground up or transforming legacy brands, I combine emotional storytelling, intelligent design, and cultural insights to bring creative vision to life. my goal is to empower my partners to advance their business by forming a deeper connection with their world.
my services
I craft strategies and bring them to life.
brand identity
brand identity
develop a cohesive visual and written framework that defines look, feel, and voice.
packaging
packaging
create standout, brand-driven designs that elevate shelf appeal and unboxing experiences.
creative direction
creative direction
strategic vision and execution to shape aesthetic, messaging, and experience across all touchpoints.
social media
social media
crafting strategic approach and content to connect with audiences.
digital design
digital design
create visually compelling and functional experiences across digital platforms.
strategy
strategy
building frameworks for brand storytelling, content pillars and tone of voice.
graphic design
graphic design
translate ideas into impactful visuals through layout, typography, and composition across print and digital formats.
web design
web design
design intuitive, visually engaging websites that blend usability with brand storytelling.
selected clients
Asahi
Banca Transilvania
Bosch
Coca-Cola
ELLE
Electric Castle
Endava
Global Airlines
KFC
Lidl
Mastercard
Michelin
National Museum of Art (RO)
Nexdoo
Rayscape
Renergia
TEDx
Unilever
Vodafone
Wunderpark
talent
Adrian Marica
founder
+46 76-277 33 83
adrianmarica@pm.me
Stockholm, Sweden
Adrian is a Brand and Creative Leader whose career is built on the belief that design thinking can be one of the most powerful tools for progress. by combining brand development, design systems, big picture thinking, research and cultural savviness, Adrian creates original experiences, environments and products for discerning, global audiences.
throughout his tenure at Heraldist, Adrian led transformative projects that reflected his personal interest in design as a tool to continuously position the brands as a leader in culture, creativity and community. prior, he worked at McCann Worldgroup alongside a team of award-winning designers and strategists to create brand experiences on local and global scale. he holds almost 10 years of experience in both building brands from the ground up and transforming legacy brands including Rayscape, Endava, ELLE Magazine, Mastercard and TEDx.
got a project idea?
let's talk.
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